The Audio Tailor Voted #1 Australian Hi Fi Store 2021 + 2022
Ortofon - 2M Red PNP - PNP cartridge on bespoke h/shell
Thank you for visiting The Audio Tailor.
We’re Stuart, Gabby, Nathan and Vaughan. It’s a pleasure to have you here!
The first question we get from customers usually starts with, “What’s the difference between...”
When you’re shopping for new speakers, a turntable, or even thinking of putting together that home theatre of your teenage dreams - you’ll likely be faced with stacks of comparisons.
Why would I buy the Bluesound Pulse 2i when the Flex 2i is half the price?
Is Ortofon the best?
Should I wait for a sale? Or get this now? What will I be missing out on when the new model comes out next year?
Endless questions. Lots of FOMO. Loads of hmm-ing and ha-ing.
And there SHOULD be.
Because you don’t go to a Hi-Fi store and drop $2000, $3000, or $15000 on something you're not 100%, positively, secure-in-your heart sure of.
It’s a lot of hard-earned money on the line.
Imagine doing hours of your own research. Reading up the suppliers’ websites, taking notes from Hi Fi blogs, categorizing the differing opinions as you trawl r/audiophile. You know what you’re getting. You’ve narrowed the online stores down to the final five. You’ve checked and re-checked that you’re getting the best deal. You’re sure you’re not getting ripped off by shipping.
You hit the “Checkout” button. Momentary relief!
Until your speakers haven’t arrived by the estimated delivery date and you have yet to hear a peep about its progress.
Until your new turntable arrives with a crack in the dust cover.
Until your long-awaited amp set-up fails to deliver the kind of sound you had in mind. Now you’re not even sure if you got the right one anymore, or how to troubleshoot it.
What could possibly be worse?
What about: No after-sales service. No phone number to call. And no one responding to your tickets.
Not to mention the hundreds of man hours you’ve already lost on reading layman opinions from the likes of Graham H. from Melbourne and Sarah D. from Perth; dutifully scrolling through pages and pages of reviews. Torturing yourself by looking for all the ones with less than 3 stars... when you could have been sitting back and diving into a whole new world of immersive sound and deliciously satisfying body vibrations.
Would it make sense to go to audio specialists that know brands, specs, and installation like the back of their hands?
Should you spend less time on weighing up pros and cons and more time enjoying good music?
Want to get the absolute best home theatre for your budget and surroundings without the weight of 100++ brand offerings bogging you down?
We like to think so!
And that’s why we’re here. Two things to know about us:
Thing 1: We were voted Australia’s 2021 Hi Fi Retailer of the Year (Yay! And THANK YOU!)
Thing 2: This is purely because we are sound specialists and audioheads - NOT salesmen.
We got into this business because we genuinely love audio and because we realized there was a lot of faceless dropshipping in the HiFi industry - and not enough expertise out there. People who keep coming back to us do so because they’re getting attention to detail and individualized solutions that they can’t find elsewhere.
Our clients don’t need to worry about budget, brand name, or size.
All they need to worry about, is talking to us.
Because, when you come to us, you’re in for a conversation.
We want to know the picture in your head.
That final portrait of you back from the flea market with Pearl Jam’s Ten, eager to place it gently upon a turntable you haven’t quite decided on yet.
A summer barbeque in your garden with the boys. Having a yarn around a beer-filled cooler while appreciating the crisp, clear, quality of sound streaming through the open doors of your listening space.
The kids having mates over - quiet for once - immersed in a good movie, lights out, in the comfort of the home theatre that is your pride and joy. “I wish we had one of these at our place!”
Once we know precisely what your ultimate scenario looks like, we’ll want to know what you’re working with.
What kind of budget have you set aside?
What’s the existing set-up look like?
How big is the listening room you have in mind?
How much ambient light is coming in?
Are you running drywall or wood panelling? Carpet or hardwood?
What about room resonance and reflection?
No idea what we’re going on about? No worries. We intend to talk you through all that. Our aim is that you get the absolute best sound system for your home, at a price point you’re happy with, and an aesthetic you can’t help but want to show off.
To get to this end goal, an unhealthy interest in all things audio simply isn’t enough. That’s why we spend countless hours behind the scenes sourcing products from only the most reliable brands and trustworthy suppliers - regardless of their branding and marketing.
We don’t rely on them to tell us what’s good about their equipment. We’ve developed our own proactive testing process to judge what’s what. So you get hands-on knowledge every single time. Coupled with our tight networks and stable supply chain meticulously refined over the years, we strive to ensure that the experience you get at The Audio Tailor is personal, seamless, and painless.
Personal, because it’s uniquely you in musicality, design, and taste. Your options are hand picked by us from amongst some of the world’s biggest, best, and most dependable brands.
Seamless, because we’re only small. You get one of us. Not one of dozens of salesmen milling about the place, working for commission and pushing the most expensive products.
Painless, because we don’t recommend anything until we’re clear about your needs. We follow up with you to make sure everything’s arrived in one piece. For us, the transaction isn’t over until your equipment is safely installed and fully satisfying.
Some of the big things we feel are missing in the HiFi world are:
- The need for expertise before, during, and after the sale
- A vast wealth of comparative knowledge, and
- A commitment to end-to-end service.
At The Audio Tailor, we hope we’ve made it clear that service doesn’t shut off when a problem pops up. It’s an opportunity to tighten the ship we run, bolster our 5-star reputation, and most importantly - make someone’s day.
Hi! We see you’ve actually made it to the end of this page. Love it!
We’d like to end this by giving a shout out to all the enthusiasts and audiophiles we’ve been fortunate enough to work with over the years. It has been a privilege to share our desire, passion, and journey for the purest sound and finest entertainment solutions for your homes and businesses.
Thank you to all our customers - past, present, and future - for helping us chase after something above the ordinary.
To make your audio dreams come true - call, email, or hop on down to our Brisbane store.
We’re looking forward to meeting you!
Ortofon 2M Red, 2M Red Verso and 2M Red PnP
The name 2M was selected from several ideas. We wanted a modern name that would be easy to pronounce and remember, and therefore an alphanumerical name was chosen. 2M means MM, which is the abbreviation for moving magnet.
The 2M series of cartridges features Ortofon’s trademark split pole pins, an invention that enables moving magnet cartridges to have a flat frequency response, as with a moving coil cartridge. Split pole pins were invented by Ortofon, and were originally presented in the 500 series and Super OM series.
We have optimised the design for ease of mounting the cartridge, and the weight and size to fit the most common turntables on the market today. The 2M Series provides excellent compatibility when used in an assortment of playback systems and with a wide variety of phono preamps.
The 2M Red Series features: an improved engine, which provides an increased output of 5.5mV a tipped Elliptical diamond and split pole pins with a copper wire
The 2M Red Verso is an alternative product for bottom mount tonearms
2M Red Plug and Play model The new 2M headshell is a practical and elegant solution for our customers who wish direct and easy mounting and replacement on their tonearm. The combination of 2M Headshell and 2M Series cartridge adds unique distinction to the turntable!
2M Headshell features: * Universal mount fitting a wide range of tonearms. NB: on Technics models please use the auxiliary weight which is vital in this case. * The headshell body is manufactured from a special compound used for Medical industry, ensures high rigidity while reducing unwanted vibration * Elegant hi-tech design Length 52mm. Headshell with a 2M cartridge pre-mounted provides correct Baerwald alignment with Ortofon TA-110/210, likewise with the major part of tonearms with universal mount Weight 16,9g, weight with a 2M cartridge pre-mounted 23g Exclusive plug-and-play solution The 2M headshell is available in 2M PnP configuration (2M cartridge pre-mounted on the 2M headshell)
Technical Specifications Output voltage at 1000Hz, 5cm/sec. 5,5 mV CHANNEL balance at 1 kHz 1,5 dBChannel separation at 1 kHz 22 dBChannel separation at 15 kHz 15 dB Frequency range at - 3dB 20-22.000 Hz Frequency response 20-20.000 Hz + 3 / - 1 dB Tracking ability at 315Hz at recommended tracking force 70 µmCompliance, dynamic, lateral 20 µm/mNStylus type EllipticalStylus tip radius r/R 8/18 µmTracking force range 1,6-2,0g (16-20 mN)Tracking force, recommended 1,8 g (18 mN)Tracking angle 20°Internal impedance, DC resistance 1,3 kOhmInternal inductance 700 mHRecommended load resistance 47 kOhmRecommended load capacitance 150-300 pFCartridge colour, body/stylus Black/RedCartridge weight 7,2 gReplacement stylus unit 2M Red (interchangeable with 2M Blue)Stylus protection guard 2M Red
For our customers that can make it into our Brisbane store we offer a fitting, balancing, alignment and calibration service from as little as $69, pre booking is essential.