The Audio Tailor Voted #1 Australian Hi Fi Store 2021 + 2022
PrimaLuna - EVO 300 - Tube Preamplifer
Thank you for visiting The Audio Tailor.
We’re Stuart, Gabby, Nathan and Vaughan. It’s a pleasure to have you here!
The first question we get from customers usually starts with, “What’s the difference between...”
When you’re shopping for new speakers, a turntable, or even thinking of putting together that home theatre of your teenage dreams - you’ll likely be faced with stacks of comparisons.
Why would I buy the Bluesound Pulse 2i when the Flex 2i is half the price?
Is PrimaLuna the best?
Should I wait for a sale? Or get this now? What will I be missing out on when the new model comes out next year?
Endless questions. Lots of FOMO. Loads of hmm-ing and ha-ing.
And there SHOULD be.
Because you don’t go to a Hi-Fi store and drop $2000, $3000, or $15000 on something you're not 100%, positively, secure-in-your heart sure of.
It’s a lot of hard-earned money on the line.
Imagine doing hours of your own research. Reading up the suppliers’ websites, taking notes from Hi Fi blogs, categorizing the differing opinions as you trawl r/audiophile. You know what you’re getting. You’ve narrowed the online stores down to the final five. You’ve checked and re-checked that you’re getting the best deal. You’re sure you’re not getting ripped off by shipping.
You hit the “Checkout” button. Momentary relief!
Until your speakers haven’t arrived by the estimated delivery date and you have yet to hear a peep about its progress.
Until your new turntable arrives with a crack in the dust cover.
Until your long-awaited amp set-up fails to deliver the kind of sound you had in mind. Now you’re not even sure if you got the right one anymore, or how to troubleshoot it.
What could possibly be worse?
What about: No after-sales service. No phone number to call. And no one responding to your tickets.
Not to mention the hundreds of man hours you’ve already lost on reading layman opinions from the likes of Graham H. from Melbourne and Sarah D. from Perth; dutifully scrolling through pages and pages of reviews. Torturing yourself by looking for all the ones with less than 3 stars... when you could have been sitting back and diving into a whole new world of immersive sound and deliciously satisfying body vibrations.
Would it make sense to go to audio specialists that know brands, specs, and installation like the back of their hands?
Should you spend less time on weighing up pros and cons and more time enjoying good music?
Want to get the absolute best home theatre for your budget and surroundings without the weight of 100++ brand offerings bogging you down?
We like to think so!
And that’s why we’re here. Two things to know about us:
Thing 1: We were voted Australia’s 2021 Hi Fi Retailer of the Year (Yay! And THANK YOU!)
Thing 2: This is purely because we are sound specialists and audioheads - NOT salesmen.
We got into this business because we genuinely love audio and because we realized there was a lot of faceless dropshipping in the HiFi industry - and not enough expertise out there. People who keep coming back to us do so because they’re getting attention to detail and individualized solutions that they can’t find elsewhere.
Our clients don’t need to worry about budget, brand name, or size.
All they need to worry about, is talking to us.
Because, when you come to us, you’re in for a conversation.
We want to know the picture in your head.
That final portrait of you back from the flea market with Pearl Jam’s Ten, eager to place it gently upon a turntable you haven’t quite decided on yet.
A summer barbeque in your garden with the boys. Having a yarn around a beer-filled cooler while appreciating the crisp, clear, quality of sound streaming through the open doors of your listening space.
The kids having mates over - quiet for once - immersed in a good movie, lights out, in the comfort of the home theatre that is your pride and joy. “I wish we had one of these at our place!”
Once we know precisely what your ultimate scenario looks like, we’ll want to know what you’re working with.
What kind of budget have you set aside?
What’s the existing set-up look like?
How big is the listening room you have in mind?
How much ambient light is coming in?
Are you running drywall or wood panelling? Carpet or hardwood?
What about room resonance and reflection?
No idea what we’re going on about? No worries. We intend to talk you through all that. Our aim is that you get the absolute best sound system for your home, at a price point you’re happy with, and an aesthetic you can’t help but want to show off.
To get to this end goal, an unhealthy interest in all things audio simply isn’t enough. That’s why we spend countless hours behind the scenes sourcing products from only the most reliable brands and trustworthy suppliers - regardless of their branding and marketing.
We don’t rely on them to tell us what’s good about their equipment. We’ve developed our own proactive testing process to judge what’s what. So you get hands-on knowledge every single time. Coupled with our tight networks and stable supply chain meticulously refined over the years, we strive to ensure that the experience you get at The Audio Tailor is personal, seamless, and painless.
Personal, because it’s uniquely you in musicality, design, and taste. Your options are hand picked by us from amongst some of the world’s biggest, best, and most dependable brands.
Seamless, because we’re only small. You get one of us. Not one of dozens of salesmen milling about the place, working for commission and pushing the most expensive products.
Painless, because we don’t recommend anything until we’re clear about your needs. We follow up with you to make sure everything’s arrived in one piece. For us, the transaction isn’t over until your equipment is safely installed and fully satisfying.
Some of the big things we feel are missing in the HiFi world are:
- The need for expertise before, during, and after the sale
- A vast wealth of comparative knowledge, and
- A commitment to end-to-end service.
At The Audio Tailor, we hope we’ve made it clear that service doesn’t shut off when a problem pops up. It’s an opportunity to tighten the ship we run, bolster our 5-star reputation, and most importantly - make someone’s day.
Hi! We see you’ve actually made it to the end of this page. Love it!
We’d like to end this by giving a shout out to all the enthusiasts and audiophiles we’ve been fortunate enough to work with over the years. It has been a privilege to share our desire, passion, and journey for the purest sound and finest entertainment solutions for your homes and businesses.
Thank you to all our customers - past, present, and future - for helping us chase after something above the ordinary.
To make your audio dreams come true - call, email, or hop on down to our Brisbane store.
We’re looking forward to meeting you!
PrimaLuna brings you the new and improved Dialogue Premium, the EvoLution 300 Preamplifier!
Features: Dare to Compare
AC OFFSET KILLER - A PRIMALUNA EXCLUSIVE
AC Offset Killer is about goose bumps. The ones you get when music comes out of a background so quiet, you may say to yourself “Just how is this possible?” PrimaLuna custom-winds our own massive toroidal power transformers that are low in hum and EMI. But we wanted more. Our engineers designed the AC Offset Killer to lower transformer noise to a place no other manufacturer dreams of going, regardless of how bad your electricity is. The result? Sense of space. Texture. The resonance of an acoustic guitar or violin string that seems to trail on forever. The AC Offset Killer will amaze you.
If you bought a lesser amplifier, you would pay hundreds to make this upgrade. Easy to identify through their pink colour, these premium resistors from Japan are popular with those who rebuild and upgrade their gear. "Modders" love TAKMAN for their low noise, linearity, and musicality.
DUAL TOROIDAL POWER TRANSFORMERS
Power transformers generate two types of noise, magnetic and acoustic. That's why toroidal power transformers are used in the very best audio products. Compared to standard transformers, toroids radiate about 1/10 the magnetic field that pollutes music and obscures detail. Additionally, the absence of an air gap typically means toroids have an 8:1 reduction of acoustic noise. Transformers are the most expensive components in any audio product but PrimaLuna doesn’t cut corners. All PrimaLuna products use massive, potted toroidal transformers. PrimaLuna transformers are enclosed in a metal housing and then potted in a non-microphonic resin to further reduce noise and to protect the windings from moisture and deterioration forever.
In the world of preamps, experts agree that tube rectification is the gold standard. It’s quieter than solid state rectification, dropping the noise floor. And it offers the most natural, textured, and vibrant presentation because the circuit is now pure tube. But because it is expensive to implement, you’ll only find it in the top of the line models typically costing $10,000 or more. Finding a preamp using one rectifier tube is sweet. PrimaLuna goes even further using two 5AR4 rectifier tubes in a dual-mono design to present your music with a three-dimensionality that will give you goosebumps.
JAPANESE ALPS BLUE VELVET POTENTIOMETER
The best tube preamps use analogue volume controls as against volume control chips which will add an electronic “sheen” to the sound. PrimaLuna prefers analogue. And we use the Gold Standard in motorized potentiometers: The iconic Alps Blue Velvet. Why? Because they track perfectly, stay quiet, and don’t sound like chips!
SUPERQUIET LINE INPUTS
Input selector switches leak noise and signals from other sources, as they never turn off the other inputs completely. And, they deteriorate with age, requiring the use of cleaners. Many are mounted on the front panel requiring long runs of wires to the back panel inputs. These wires pick up stray noise from RF and EMI.
PrimaLuna has a better way. Instead of a switch, input selection is done using premium quality sealed relays mounted in the rear where you plug in your components. When an input is selected, that relay closes giving you the best connection possible. All the other relays are left open, so noise and signals from other sources can’t leak in. The signal path is now almost non-existent, so there are no wires to pick up noise.
POINT TO POINT WIRING
You spend a lot of money on interconnects. So why have the signal go right from the RCA jacks or speaker terminals into circuit boards with copper traces so thin you can hardly see them? What’s high-end about that?
PrimaLuna employs Point to Point Wiring on all products. EVO 300 and EVO 400 models even use Swiss-made silver-plated OFC wire. The entire signal path, including resistors and capacitors, is painstakingly hand wired with heavy-gauge cable by craftsman.
NO INTERNAL DAC / NO INTERNAL PHONOSTAGE
Never buy a preamplifier with an internal DAC. Why? Because digital changes, and history shows that preamplifiers with “old” digital become unwanted and have almost no resale value.
The external phonostage market is very competitive. You can get something much better for as little as $200, and buy one that actually meets your cartridges needs and YOUR budget.
Expensive and exotic preamps always use a dual-mono design to achieve a level of imaging not possible otherwise. It's expensive as it requires two power transformers, double regulation circuits, and in fact….everything is double. In effect, dual-mono means building two discrete and separate preamps into one box. It is so expensive to build, it’s a rarity even at the highest price points. All PrimaLuna preamps are dual-mono for the ultimate in stereo imaging and a sense of space that goes on forever.
A preamplifier is typically not required to add any gain to your system when you are using it. It is usually lowering gain from the source you are listening to. The number one complaint from audiophiles about preamp performance is noise. With a gain specification of only 10dB, you will find your PrimaLuna preamp is as quiet as a church mouse. If tubes are less than perfect, you may never know it because they are not amplifying as "loud". High efficiency speaker owner's rejoice!
Another exclusive PrimaLuna feature is PerfectMatch, a circuit designed to present a perfect 100K ohm impedance to your source components. This is vitally important especially for tube source components, such as phonostages and DACs to sound their very best.
DIALOGUE FRONT-END CIRCUITRY
The DiaLogue Premium uses three 12AU7 tubes per channel. The result is even lower distortion and increased bandwidth over ProLogue. The change in dynamic range is stunning! Distortion levels in the first stage have dropped by a factor of five at low levels, and at least 20 at higher levels, above one volt. The four 12AU7’s on the outside are driver tubes. By using four instead of two, we can swing more voltage. The two tubes in the center are the input tubes, and that’s where you want to have fun later if you wish by experimenting with different tube brands.
- Inputs - 5x Stereo RCA, Stereo RCA HT Bypass
- Outputs - 2x Stereo RCA, Stereo RCA Tape Out
- Gain - 9.7 dB
- Freq. Response - 18Hz-38kHz +/- 1dB, 12Hz-75kHz +/- 3dB
- THD - < 0.5% @ 2V
- S/N Ratio - 93 dB, 98 dBA
- Input Sensitivity - 650mV
- Input Impedance - 220kΩ
- Output Impedance - 256Ω
- Power Consumption - 61 Watts
- Standard Tube Compliment - 6 x 12AU7, 2 x 5AR4
- Dimensions - 405 mm x 365 mm x 205 mm (L x W x H)
- Weight - 24 kg