The Audio Tailor Voted #1 Australian Hi Fi Store 2021 + 2022
Ortofon - 2M Blue - Cartridge
Thank you for visiting The Audio Tailor.
We’re Stuart, Gabby, Nathan and Vaughan. It’s a pleasure to have you here!
The first question we get from customers usually starts with, “What’s the difference between...”
When you’re shopping for new speakers, a turntable, or even thinking of putting together that home theatre of your teenage dreams - you’ll likely be faced with stacks of comparisons.
Why would I buy the Bluesound Pulse 2i when the Flex 2i is half the price?
Is Ortofon the best?
Should I wait for a sale? Or get this now? What will I be missing out on when the new model comes out next year?
Endless questions. Lots of FOMO. Loads of hmm-ing and ha-ing.
And there SHOULD be.
Because you don’t go to a Hi-Fi store and drop $2000, $3000, or $15000 on something you're not 100%, positively, secure-in-your heart sure of.
It’s a lot of hard-earned money on the line.
Imagine doing hours of your own research. Reading up the suppliers’ websites, taking notes from Hi Fi blogs, categorizing the differing opinions as you trawl r/audiophile. You know what you’re getting. You’ve narrowed the online stores down to the final five. You’ve checked and re-checked that you’re getting the best deal. You’re sure you’re not getting ripped off by shipping.
You hit the “Checkout” button. Momentary relief!
Until your speakers haven’t arrived by the estimated delivery date and you have yet to hear a peep about its progress.
Until your new turntable arrives with a crack in the dust cover.
Until your long-awaited amp set-up fails to deliver the kind of sound you had in mind. Now you’re not even sure if you got the right one anymore, or how to troubleshoot it.
What could possibly be worse?
What about: No after-sales service. No phone number to call. And no one responding to your tickets.
Not to mention the hundreds of man hours you’ve already lost on reading layman opinions from the likes of Graham H. from Melbourne and Sarah D. from Perth; dutifully scrolling through pages and pages of reviews. Torturing yourself by looking for all the ones with less than 3 stars... when you could have been sitting back and diving into a whole new world of immersive sound and deliciously satisfying body vibrations.
Would it make sense to go to audio specialists that know brands, specs, and installation like the back of their hands?
Should you spend less time on weighing up pros and cons and more time enjoying good music?
Want to get the absolute best home theatre for your budget and surroundings without the weight of 100++ brand offerings bogging you down?
We like to think so!
And that’s why we’re here. Two things to know about us:
Thing 1: We were voted Australia’s 2021 Hi Fi Retailer of the Year (Yay! And THANK YOU!)
Thing 2: This is purely because we are sound specialists and audioheads - NOT salesmen.
We got into this business because we genuinely love audio and because we realized there was a lot of faceless dropshipping in the HiFi industry - and not enough expertise out there. People who keep coming back to us do so because they’re getting attention to detail and individualized solutions that they can’t find elsewhere.
Our clients don’t need to worry about budget, brand name, or size.
All they need to worry about, is talking to us.
Because, when you come to us, you’re in for a conversation.
We want to know the picture in your head.
That final portrait of you back from the flea market with Pearl Jam’s Ten, eager to place it gently upon a turntable you haven’t quite decided on yet.
A summer barbeque in your garden with the boys. Having a yarn around a beer-filled cooler while appreciating the crisp, clear, quality of sound streaming through the open doors of your listening space.
The kids having mates over - quiet for once - immersed in a good movie, lights out, in the comfort of the home theatre that is your pride and joy. “I wish we had one of these at our place!”
Once we know precisely what your ultimate scenario looks like, we’ll want to know what you’re working with.
What kind of budget have you set aside?
What’s the existing set-up look like?
How big is the listening room you have in mind?
How much ambient light is coming in?
Are you running drywall or wood panelling? Carpet or hardwood?
What about room resonance and reflection?
No idea what we’re going on about? No worries. We intend to talk you through all that. Our aim is that you get the absolute best sound system for your home, at a price point you’re happy with, and an aesthetic you can’t help but want to show off.
To get to this end goal, an unhealthy interest in all things audio simply isn’t enough. That’s why we spend countless hours behind the scenes sourcing products from only the most reliable brands and trustworthy suppliers - regardless of their branding and marketing.
We don’t rely on them to tell us what’s good about their equipment. We’ve developed our own proactive testing process to judge what’s what. So you get hands-on knowledge every single time. Coupled with our tight networks and stable supply chain meticulously refined over the years, we strive to ensure that the experience you get at The Audio Tailor is personal, seamless, and painless.
Personal, because it’s uniquely you in musicality, design, and taste. Your options are hand picked by us from amongst some of the world’s biggest, best, and most dependable brands.
Seamless, because we’re only small. You get one of us. Not one of dozens of salesmen milling about the place, working for commission and pushing the most expensive products.
Painless, because we don’t recommend anything until we’re clear about your needs. We follow up with you to make sure everything’s arrived in one piece. For us, the transaction isn’t over until your equipment is safely installed and fully satisfying.
Some of the big things we feel are missing in the HiFi world are:
- The need for expertise before, during, and after the sale
- A vast wealth of comparative knowledge, and
- A commitment to end-to-end service.
At The Audio Tailor, we hope we’ve made it clear that service doesn’t shut off when a problem pops up. It’s an opportunity to tighten the ship we run, bolster our 5-star reputation, and most importantly - make someone’s day.
Hi! We see you’ve actually made it to the end of this page. Love it!
We’d like to end this by giving a shout out to all the enthusiasts and audiophiles we’ve been fortunate enough to work with over the years. It has been a privilege to share our desire, passion, and journey for the purest sound and finest entertainment solutions for your homes and businesses.
Thank you to all our customers - past, present, and future - for helping us chase after something above the ordinary.
To make your audio dreams come true - call, email, or hop on down to our Brisbane store.
We’re looking forward to meeting you!
The 2M Blue is an upgrade from the Red, using an improved engine, and provides an increased output of 5.5mV. The 2M Blue uses the same structures but employs a highly polished nude-elliptical stylus for much better tracking and quieter reproduction, as it reaches deeper into the record’s grooves. The 2M Blue easily outperforms the older, more expensive and very popular OM-30. Of course the 2M isn’t just another pretty face. It has been engineered to the highest standards and is congruent with Ortofon’s unrelenting commitment to providing the most precise and accurate reproduction possible without colouration. 2M Technology The 2M series, consisting of 2M Red, Blue, Bronze, and Black, were developed in conjunction with Danish designer Møller Jensen Design – the same designer who designed the award winning MC Jubilee and Kontrapunkt series. Inspired by the facets of a diamond, whose contours gracefully trace the grooves on a record’s surface, the 2M’s handsome elegance establishes a great combination of form and functionality. The 2M series of cartridges feature Ortofon’s trademark split pole pins, an invention which enables moving magnet cartridges to have a flat frequency response, as with a moving coil cartridge. Split pole pins were invented by Ortofon, and were originally presented in the 500 series and Super OM series. 2M are designed for precise and accurate retrieval of the information in the record groove. Ortofon's philosophy is to play the record sound as accurately as possible, without colouring the sound. The design is optimised for ease of mounting the cartridge into the most common turntables at the market today. SPECIFICATIONS: Output voltage at 1000Hz, 5cm/sec. 5,5 mV Channel balance at 1 kHz 1.5 dB Channel separation at 1 kHz 25 dB Channel separation at 15 kHz 15 dB Frequency range at - 3dB 20-25.000 Hz Frequency response 20-20.000 Hz + 2 / - 1 dB Tracking ability at 315Hz at recommended tracking force 80 µm/mN Compliance, dynamic, lateral 20 µm/mN Stylus type Elliptical Stylus tip radius r/R 8/18 µm Tracking force range 1,6-2,0 g (16-20 mN) Tracking force, recommended 1,8 g (18 mN) Tracking angle 20° Internal impedance, DC resistance 1,3 kOhm Internal inductance 700 mH Recommended load resistance 47 kOhm Recommended load capacitance 150-300 pF Cartridge weight 7,2 gram Replacement stylus unit 2M Blue TOP Ortofon - The World Leader in the Cartridge Industry With over 90 years at the forefront of the sound reproduction industry, Ortofon's excellence in design and technology is evident in their cartridge range. Founded in Copenhagen in 1918, the company's first moving coil cartridge was developed in 1948. Over 300 different designs have flowed from the Danish company since that time - each one proudly displaying Ortofon's technical prowess. Experienced workers operating automated machinery ensure an incredibly high standard across the quality range, with consumers and industry professionals across the world recognising them as the pinnacle of cartridge design. From entry-level through to pure audiophile bliss, Ortofon has the perfect cartridge for your turntable. TOP
Technical Specifications Output voltage at 1000Hz, 5cm/sec. 5,5 mV CHANNEL balance at 1 kHz 1,5 dBChannel separation at 1 kHz 25 dBChannel separation at 15 kHz 15 dB Frequency range at - 3dB 20-25.000 Hz Frequency response 20-20.000 Hz + 2 / - 1 dB Tracking ability at 315Hz at recommended tracking force 80 µmCompliance, dynamic, lateral 20 µm/mNStylus type Nude EllipticalStylus tip radius r/R 8/18 µmTracking force range 1,6-2,0g (16-20 mN)Tracking force, recommended 1,8 g (18 mN)Tracking angle 20°Internal impedance, DC resistance 1,3 kOhmInternal inductance 700 mHRecommended load resistance 47 kOhmRecommended load capacitance 150-300 pFCartridge colour, body/stylus Black/BlueCartridge weight 7,2 gReplacement stylus unit 2M Blue (interchangeable with 2M Red)Stylus protection guard 2M Blue
For our customers that can make it into our Brisbane store we offer a fitting, balancing, alignment and calibration service from as little as $69, pre booking is essential.