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SVS - Prime - Centre Speaker

by SVS
Save $80.00
Original price $799.00
Current price $719.00

Thank you for visiting The Audio Tailor.

We’re Stuart, Gabby, Liam and Vaughan. It’s a pleasure to have you here!

The first question we get from customers usually starts with, “What’s the difference between...”

When you’re shopping for new speakers, a turntable, or even thinking of putting together that home theatre of your teenage dreams - you’ll likely be faced with stacks of comparisons.

Why would I buy the Bluesound Pulse 2i when the Flex 2i is half the price?

Is SVS the best?

Should I wait for a sale? Or get this now? What will I be missing out on when the new model comes out next year?

Endless questions. Lots of FOMO. Loads of hmm-ing and ha-ing.

And there SHOULD be.

Because you don’t go to a Hi-Fi store and drop $2000, $3000, or $15000 on something you're not 100%, positively, secure-in-your heart sure of.

It’s a lot of hard-earned money on the line.

Imagine doing hours of your own research. Reading up the suppliers’ websites, taking notes from Hi Fi blogs, categorizing the differing opinions as you trawl r/audiophile. You know what you’re getting. You’ve narrowed the online stores down to the final five. You’ve checked and re-checked that you’re getting the best deal. You’re sure you’re not getting ripped off by shipping.

You hit the “Checkout” button. Momentary relief!

That is...

Until your speakers haven’t arrived by the estimated delivery date and you have yet to hear a peep about its progress.

Until your new turntable arrives with a crack in the dust cover.

Until your long-awaited amp set-up fails to deliver the kind of sound you had in mind. Now you’re not even sure if you got the right one anymore, or how to troubleshoot it.

What could possibly be worse?

What about: No after-sales service. No phone number to call. And no one responding to your tickets.

Not to mention the hundreds of man hours you’ve already lost on reading layman opinions from the likes of Graham H. from Melbourne and Sarah D. from Perth; dutifully scrolling through pages and pages of reviews. Torturing yourself by looking for all the ones with less than 3 stars... when you could have been sitting back and diving into a whole new world of immersive sound and deliciously satisfying body vibrations.

Would it make sense to go to audio specialists that know brands, specs, and installation like the back of their hands?

Should you spend less time on weighing up pros and cons and more time enjoying good music?

Want to get the absolute best home theatre for your budget and surroundings without the weight of 100++ brand offerings bogging you down?

We like to think so!

And that’s why we’re here. Two things to know about us:

Thing 1: We were voted Australia’s 2021 Hi Fi Retailer of the Year (Yay! And THANK YOU!)

Thing 2: This is purely because we are sound specialists and audioheads - NOT salesmen.

We got into this business because we genuinely love audio and because we realized there was a lot of faceless dropshipping in the HiFi industry - and not enough expertise out there. People who keep coming back to us do so because they’re getting attention to detail and individualized solutions that they can’t find elsewhere.

Our clients don’t need to worry about budget, brand name, or size.

All they need to worry about, is talking to us.

Because, when you come to us, you’re in for a conversation.

We want to know the picture in your head.

That final portrait of you back from the flea market with Pearl Jam’s Ten, eager to place it gently upon a turntable you haven’t quite decided on yet.

A summer barbeque in your garden with the boys. Having a yarn around a beer-filled cooler while appreciating the crisp, clear, quality of sound streaming through the open doors of your listening space.

The kids having mates over - quiet for once - immersed in a good movie, lights out, in the comfort of the home theatre that is your pride and joy. “I wish we had one of these at our place!”

Once we know precisely what your ultimate scenario looks like, we’ll want to know what you’re working with.

What kind of budget have you set aside?

What’s the existing set-up look like?

How big is the listening room you have in mind?

How much ambient light is coming in?

Are you running drywall or wood panelling? Carpet or hardwood?

What about room resonance and reflection?

No idea what we’re going on about? No worries. We intend to talk you through all that. Our aim is that you get the absolute best sound system for your home, at a price point you’re happy with, and an aesthetic you can’t help but want to show off.

To get to this end goal, an unhealthy interest in all things audio simply isn’t enough. That’s why we spend countless hours behind the scenes sourcing products from only the most reliable brands and trustworthy suppliers - regardless of their branding and marketing.

We don’t rely on them to tell us what’s good about their equipment. We’ve developed our own proactive testing process to judge what’s what. So you get hands-on knowledge every single time. Coupled with our tight networks and stable supply chain meticulously refined over the years, we strive to ensure that the experience you get at The Audio Tailor is personal, seamless, and painless.

Personal, because it’s uniquely you in musicality, design, and taste. Your options are hand picked by us from amongst some of the world’s biggest, best, and most dependable brands.

Seamless, because we’re only small. You get one of us. Not one of dozens of salesmen milling about the place, working for commission and pushing the most expensive products.

Painless, because we don’t recommend anything until we’re clear about your needs. We follow up with you to make sure everything’s arrived in one piece. For us, the transaction isn’t over until your equipment is safely installed and fully satisfying.

TL;DR

Some of the big things we feel are missing in the HiFi world are:

  • The need for expertise before, during, and after the sale
  • A vast wealth of comparative knowledge, and
  • A commitment to end-to-end service.

At The Audio Tailor, we hope we’ve made it clear that service doesn’t shut off when a problem pops up. It’s an opportunity to tighten the ship we run, bolster our 5-star reputation, and most importantly - make someone’s day.

Hi! We see you’ve actually made it to the end of this page. Love it!

We’d like to end this by giving a shout out to all the enthusiasts and audiophiles we’ve been fortunate enough to work with over the years. It has been a privilege to share our desire, passion, and journey for the purest sound and finest entertainment solutions for your homes and businesses.

Thank you to all our customers - past, present, and future - for helping us chase after something above the ordinary.

To make your audio dreams come true - call, email, or hop on down to our Brisbane store.

We’re looking forward to meeting you!

Product Description

It's rare, if not impossible to find a true 3-way centre channel speaker at even close to what the Prime Centre costs. Leveraging design elements and technology from the SVS Ultra Centre, the Prime Centre speaker features premium drivers and crossover components and sophisticated engineering that put it in a class by itself when compared to other centre speakers in its class.

Centre channel speakers are often considered the most underrated speakers in a home theatre because they handle so much of the content yet are designed as afterthoughts by many audio brands. The SVS Prime Centre accepts no compromises and anchors the front soundstage of a 5.1 home theatre surround sound system or other set-ups with precision and power that complements even the most high-end multi-channel systems.

Well-equipped to play the most important role in a surround sound home theater, every aspect of the Prime Center speaker was designed for sonic excellence. From the premium grade drivers and sophisticated SoundMatch three-way crossover to the extra-thick baffle, internal bracing, and FEA optimized tweeter diffuser, the Prime Center channel speaker’s design and engineering features drive its performance into uncharted territory for a center channel speaker at its price.

Prime Driver & Tweeter Design

Since centre channel speakers handle a large percentage of the audio content, including dialogue and vocals, and much of that sound falls within the mid-range, SVS engineered an incredibly light and rigid polypropylene cone for the Prime Centre speaker’s mid-range driver to provide a flat frequency response and to generate the SPL necessary for stunning in-room dynamics and an expansive front soundstage. The mid-range driver is also housed in its own sub-enclosure within the cabinet to ensure there’s no modulation from the robust woofers.

The 1-inch aluminium dome tweeter is light, efficient, and rigid, playing crystal clear at high volumes for a sense of utter transparency, while offering an ‘airy’ presentation and incredibly unveiled highs so female vocals and dialogue always sound crisp, smooth and clear. The potent 5.25-inch woofers are built on an all-new cast ABS-fibreglass composite basket for precise component alignment and an inert frame without resonances or added harmonics. The light and rigid cone material render a flat frequency response and deliver deep and authoritative low frequency playback. For optimised bass extension the cabinet is rear ported and optimally tuned for dual woofers.

Innovative SoundMatch Crossover Design

Providing the perfectly balanced voicing for the Prime Centre speaker is a proprietary SVS SoundMatch crossover that sports premium-grade capacitors, air-core inductors, and heavy-trace printed circuit boards. This combination of high-quality components yields lower distortion, tighter tolerances and all around better sound for the critical, dialogue and action-focused front soundstage. The 3-way crossover is uniquely tuned so each driver blends perfectly with each other while offering excellent on and off-axis response and pinpoint spatial imaging for the most convincing audio experience possible.

Performance Driven Cabinet Design and Geometry

Tapered edges on the Prime Centre speaker’s front baffle, known as chamfers, minimise edge diffraction for clear and precise soundstaging. The cabinet’s presence is substantial but it does not take over a room visually and offers a modern industrial feel with acoustic enhancements like shorting rings and a tweeter diffuser. All of these advancements are packed into an attractively styled cabinet available in stunning piano gloss black or premium black ash finish.

 

Specifications and Features

Frequency Response / Acoustic Data:

  • Rated bandwidth: 48 Hz-25 kHz (±3 dB)
  • Nominal impedance: 8 ohms.
  • Sensitivity: 86 dB (2.83V @ 1 meter full-space, 300-3kHz)
  • Recommended amplifier power: 20-200 watts.

Speaker Specs:

  • Black ash and piano gloss black finish options
  • 5-way binding posts
  • Dual 1” wide-flared rear-firing ports
  • Cloth grille with pin/cup retention system
  • Elastomer stick-on bumper feet (adds 3mm to height)
  • Center Channel Loudspeaker
  • Cabinet Dimensions: 193mm (H) X 472mm (W) X 218mm (D)
  • Overall Dimensions: 196mm (H) X 472mm (W) X 234mm (D) (includes grille and bumper feet)
  • Weight Unboxed: 9kgs

Driver Specs:

  • 1” Aluminum Dome Tweeter
  • FEA-optimized diffuser for airy and unveiled presentation
  • Aluminum dome for exceptional transient response
  • 3.5” Midrange Driver
  • Polypropylene cone for excellent stiffness/mass ratio and pistonic behavior
  • Cast ABS-fiberglass composite basket ensures precision component alignment and excellent thermal transfer
  • Vented voice coil former minimizes air compression artifacts
  • Dual 5.25” Woofers
  • Long stroke motor and suspension for high output
  • Polypropylene cone for excellent stiffness/mass ratio and pistonic behaviour
  • Aluminium shorting ring to reduce gap inductance, lower distortion, and enhance high frequency response
  • Cast ABS-fiberglass composite basket ensures precision component alignment and excellent thermal transfer
  • Vented voice coil former minimizes air compression artifacts

Crossover & Cabinet Specs:

Crossover:

  • 3-way crossover with premium-grade capacitors, air-core inductors and heavy-trace printed circuit boards
  • Midrange-to-tweeter crossover: 2.4 kHz (12 dB/octave slopes)
  • Woofer-to-midrange crossover: 350 Hz (12 dB/octave slopes)

Cabinet:

  • Separate sealed midrange enclosure shifts standing waves beyond the driver pass band, improving sound quality
  • Separate sealed midrange enclosure shifts standing waves beyond the driver pass band, improving sound quality
  • Chamfered front baffle and flush-mounted drivers reduce edge diffraction and improved on-axis high frequency response
  • FEA-optimized cabinet and bracing eliminates resonances

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